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May 31, 2024

The Surprising Paint Colour On Walls This Year

Copper, pink and black are among the hottest paint colours this year, according to new sales data from Homebase.

The colours of the nation’s walls are taking a daring turn, with brighter, bolder colours reigning supreme – and there’s even a surprise shade in the mix. Unveiling the trending colours of the year so far, Homebase analysed sales of its wall paints to identify the fastest growth in popularity from 2023 to 2024. Here are the results…

1. Copper (+57 per cent)

    Copper in, rose gold out? Copper has taken the top spot as the most up-and-coming paint colour for the home, with a 57 per cent increase in sales. It replaces the previously popular rose gold, which has seen a 19 per cent decrease in popularity, Homebase reveals. Get the look with Dulux’s Copper Blush, a soft, mid-toned orange which, although inspired by the warmth and glamour of the much-loved metallic, exudes a relaxed, earthy tone.


    Dulux Matt Emulsion Paint Copper Blush

    2. Pink (+38 per cent)

    Rose gold’s popularity may be waning, but non-metallic pink shades are seeing a significant increase in sales in 2024. Following the influence of Barbiecore in 2023, pink paints have grown 38 per cent in sales this year. Think more subdued, pared-back shades for 2024. According to Homebase’s sales data, the most popular pink of them all is Dulux’s Blush Pink, a fresh, pale and delicate neutral that’s a contemporary alternative to white and cream.

    hb x homebase paint think pink tp22pinterest
    Jake Seal

    An alternative to the vivacious hot pinks, à la Barbiecore, is a more muted pink shade

    3. Black (+34 per cent)

    Dark, dramatic and moody, sales of black paint has increased by over a third (34 per cent), with Homebase’s Zebra Black offering a full makeover in just two coats. But, if a room makeover is too daring, use black for a feature wall or use black accents to ground a space and create depth. Interestingly, according to Google Trends data, searches for ‘matt black paint for wood’ has increased by 350 per cent too.

    decorating with black accents feature wallpinterest
    Brent Darby / House Beautiful

    Experiment with a black feature wall or accents

    4. Green (+29 per cent)

    Despite the more adventurous colours appearing on the list, nature-inspired tones remain a firm favourite. Sales of green paints have increased by 29 per cent this year, and the experts at Homebase found that green dominates throughout the entire home, from the kitchen to the living room. The most popular shade of them all is Homebase’s Fresh Herb, a versatile, pale grey-toned green.

    ‘While we’re all dreaming of lazy days in the garden, it’s no surprise we’re craving that year-round connection with nature. That’s why green is reigning supreme on our walls,’ says Paige McCallum, paint buyer at Homebase.

    Reminiscent of the natural world, green is a calming and restorative hue, which is ideal for promoting a sense of tranquility and rejuvenation in the home. ‘Studies suggest that green can improve concentration and enhance creative performance. This makes it an ideal choice for home offices, living spaces, and any area where focus and creativity are desired,’ says Niloufar Esmaeilpour, MSc, RCC, SEP from Lotus Therapy.

    house beautiful, homebase green paint, back to nature bn40pinterest
    Photography: Jake Seal, Styling: Jennifer Haslam, Art Direction: Sarah Keady

    A versatile colour, explore a plethora of green shades to suit your living space

    5. Orange (+27 per cent)

    The final trending paint colour (and perhaps a surprising contender on the list) is orange, up 27 per cent. Warmer orange shades, particularly burnt oranges and terracottas, are becoming popular choices when decorating living spaces. ‘We found a growing interest in Dulux’s Frosted Papaya when looking at bathroom paint in particular,’ Homebase reveals. This growth in interest aligns with Pantone’s Colour of the Year for 2024, Peach Fuzz, a soft peach hue.

    ‘The uplift in copper and terracotta shades can be attributed to their warm and welcoming hues,’ says Niloufar. ‘These shades are known for their ability to uplift moods and promote a sense of optimism. Incorporating them into bathroom designs can help start the day with a positive and energised outlook.’

    Dulux Easycare Bathroom Soft Sheen Paint Frosted Papaya

    Dulux Easycare Bathroom Soft Sheen Paint Frosted Papaya

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    Headshot of Olivia Heath

    Olivia Heath is the Daily Editor at House Beautiful. Heading up all things digital, Olivia loves nothing more than uncovering tomorrow’s biggest design trends and revealing the best tips and tricks to help you decorate your home like an interior designer. Week by week Olivia shares the most stylish high street buys to help you get the look for less (while compiling her very own, and rather lengthy, homeware lust list) and showcases the best makeovers (who doesn’t love a before & after?), as well as the hottest and most unique properties on the market.

    Having covered interiors and gardens for the past seven years, Olivia’s work has also appeared on Elle Decor US, Country Living, Good Housekeeping, Red, Prima, Elle Japan, Modern Living and Micasa Revista.

    Prior to joining House Beautiful, Olivia worked at Reveal magazine, where she reported on celebrity and entertainment news by day, and attended showbiz parties and red carpet events by night! Olivia has an MA in Journalism with an NCTJ qualification, as well as a BA in Journalism and Media & Cultural Studies. 

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