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June 3, 2024

Sheboygan Paint Co. Names Director of Sales and Marketing

Chris Sonntag. Source: Sheboygan Paint Co.

Sheboygan Paint Co. announced that Chris Sonntag has joined the company as director of sales and marketing. Sonntag will lead Sheboygan’s sales and marketing teams to build value propositions.

Sonntag brings decades of experience in the general industrial sector and has the ability to build customer relationships and provide effective team management. He earned his bachelor of business administration in international business from the University of Wisconsin – Whitewater.

“I chose Sheboygan Paint Co. because of its position to bring value to a targeted segment and its significant investment in their future,” Sonntag says. 

“Chris’ ability to partner with our customers and lead our commercial team in combination with our breadth of technology, high degree of service and ‘customerization’ is a winning formula,” adds President and CEO Paul Krueger. “We are pleased he has joined the team and are confident he will build on the momentum we have made in achieving record performance and record reinvestment into the business.”

Sheboygan Paint Co. formulates and supplies custom industrial finishing solutions, producing water- and solvent-based coatings that protect and enhance the appearance of metal, wood and plastic substrates. 

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