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May 20, 2024
May 20, 2024

In a busy, hectic world, home is the sanctuary where you can enjoy family and friends in a space that’s uniquely designed to your taste. You may be drawn to quiet luxury and an understated, relaxing atmosphere, or you may prefer something more personalized, where you can surround yourself with meaningful collections and objects that bring you joy. Sage green decorating ideas work for almost any aesthetic.

“Sage is a lighter, more muted shade of green, so it creates a calming effect in just about any space in the home,” says Sue Wadden, director of color marketing at Sherwin-Williams. “It also has such strong ties to the greenery and nature that surrounds our home, so it really helps bring the outdoors in and make a space feel more grounded.”

Whatever your style, color will play a big part in setting the tone for your home, and these sage green decorating ideas can be part of a restful, serene environment. Go dark and moody or light and airy—whatever shade you choose, you’ll be happy with this popular hue.

Helen Norman

Sage Green Decorating Ideas

As a mix between gray and green, this calming shade “satisfies both color minimalists and color lovers,” says Nivara Xaykao, a former color marketing and development associate manager at Benjamin Moore. Use these sage green decorating ideas to apply the timeless color to your home.

Sage green decorating ideas work in living areas, bedrooms, kitchens, and bathrooms. “How the color is paired with other colors, textures, and finishes will impact the mood that you create,” says Stephanie Pierce, director of design and trends at MasterBrand Cabinets. She says the color lends a sophisticated air when combined with bright whites and gold finishes, while darker accents will enhance its ability to create cozy, moody spaces.

1. Incorporate sage green decorating ideas into a monochromatic palette.

Sage green works beautifully combined with darker greens in the same color family, says Erika Woelfel, vice president of color and creative services at Behr Paint. For a soothing monochromatic color scheme, start with a light- to midtone sage green (Woelfel suggests Behr’s Zen PPU11-14), then go several shades darker for the accent color. Bring in creams and whites for balance, sticking to colors that have slight gray-green undertones for a cohesive look.

James Nathan Schroder

2. Paint your kitchen sage green.

Use sage green decorating ideas to inject calm into rooms that tend to feel busy and chaotic. “I especially love sage green in the kitchen—it’s a lively space in the home where people often gather, but it can also act as a retreat for those who love to cook or read a book in a kitchen nook,” Wadden says. Apply large doses of sage green on cabinetry or walls to establish a more peaceful atmosphere in the hub of your home.

3. Balance cool sage green decorating ideas with warm accents.

Sage green tends to veer toward the cooler side of the spectrum, so warm-toned accents can help give it a lift. To maintain a primarily neutral color scheme, opt for creamy shades of white and metallics like rose gold to add richness and warmth to the coolness of sage green, suggests San Diego-based interior designer Susan Spath. For a more colorful palette, refer to green’s opposite on the color wheel. “In terms of complementary colors, soft mauves and deep pinks can add depth to a sage palette,” Woelfel says.

Helen Norman

3. Give your bathroom a spa-like feel.

The right color scheme can make your bathroom feel like a tranquil retreat where you can unwind at the end of the day. Pierce loves using sage green decorating ideas in bathrooms because the color recalls eucalyptus leaves often used in spas. To re-create that relaxing atmosphere, apply sage green on bathroom walls and bring in some fresh greenery for natural decor.

Jay Wilde

4. Accentuate sage green with natural materials.

Drawn straight from nature, sage green feels especially fitting with natural materials. “Many hardwoods and natural stones also have natural green undertones and will work very well within a green palette,” says Roger Higgins of the Nashville design firm R. Higgins Interiors. Incorporate sage green on walls or furnishings in rooms that feature hardwood floors, butcher-block countertops, stone tile, and other natural finishes. Pairing the color with accessories like sisal rugs or wooden beads and bowls can also help create an organic feel, says principal designer and owner of JL Design, Jessica Davis.

5. Make subtle sage green stand out.

To make sage green pop, juxtapose it with a high-contrast color like charcoal gray. “If you pair sage green with a similar-toned taupe or gray, it can get lost, but paired with a charcoal gray or a white, it stands out on its own,” says Kirsten Krason, principal designer and co-owner of the Utah-based design studio House of Jade Interiors.

Another way to make a statement with sage green decorating ideas is through luxurious textures. “Sage can be a subdued, humble hue, and so I love it applied to more sumptuous surfaces like a plush velvet or a high-gloss finish for paint,” Xaykao says. Reserve this idea for specific areas you want to highlight, such as the headboard in your bedroom or the kitchen island.

Best Sage Green Paint Colors

For a quick dose of calm, apply these expert-recommended sage green paint colors on walls, cabinetry, furniture, and more.

Evergreen Fog SW 9130, Sherwin-Williams

Wadden suggests Evergreen Fog to create a welcoming and relaxing warmth. The versatile, midtone shade looks great in a variety of spaces throughout the home. “I would especially love to use it on all four walls in a bathroom to create the ultimate retreat,” Wadden says.

John Bessler

Juniper Breeze N420-1, Behr

A lighter shade of sage like Juniper Breeze gives rooms a bright, airy look, especially when paired with plenty of white. Woelfel recommends using it to help create a “sanctuary feeling” in bedrooms and bathrooms. Try it in a smaller space to make the room feel more open.

Pewter Green SW 6208, Sherwin-Williams

Pewter Green is a deep, saturated version of sage that makes a bold statement. Wadden loves this color on kitchen cabinets because it’s a sage green decorating idea that adds drama without overpowering. Select warm brass finishes for accessories like cabinet hardware and light fixtures to brighten the dark shade.

Pigeon No. 25, Farrow & Ball

Krason recently used Farrow & Ball’s Pigeon to refresh a laundry room. “The room had no windows or natural light, so this green color did so much to bring a touch of nature into an otherwise dark space,” she says.

Saybrook Sage HC-114, Benjamin Moore

“Benjamin Moore’s Saybrook Sage gives just enough green for those not eager to commit,” Davis says. The muted green features gray undertones that give it an elegant look. Davis recommends this paint color for a study, home office, or sitting room.

Frequently Asked Questions

  • What colors go well with sage green?

    Sage green is a great subtle shade that can almost be treated as a neutral. It pairs well with other nature-inspired hues, such as taupe, cream, light grey, mustard yellow, and brown. If you want to up the drama and make sage green feel more exciting, try pairing it with contrasting colors like purple.

  • What colors should I avoid pairing with sage green?

    As a general rule of thumb, you should avoid pairing red with sage green, which can end up skewing too holiday. If you want to work a warm hue into your room, opt for a deep burgundy or burnt orange, which plays better with sage green’s earthy vibe.

  • What patterns go best with sage green?

    There aren’t many rules when it comes to mixing patterns and paint colors. That being said, some combinations just look better than others. Since sage green is such a soft, natural shade, it pairs best with patterns that are equally nature-themed. Floral or botanical prints, as well as classic patterns like gingham and pinstripe, are great matches for sage green paint.

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May 20, 2024
May 20, 2024

The world of paints and coatings is witnessing a dynamic shift towards sustainability, eco-friendliness, and enhanced performance. From eco-conscious formulations to advanced application methods, we delve into the key trends and innovations that are poised to revolutionize how we think about and use paint. The emerging trends in the paint industry span anti-bacterial and VOC-free paints to aerospace applications and nanotechnology.

Top 10 Latest Technologies in the Paint Industry (2024)

  1. Anti-bacterial Paint
  2. Aerospace Paint
  3. Natural Paint Ingredients
  4. Self-Healing Paint
  5. VOC-Free Compounds
  6. Glow In The Dark Paints
  7. Advanced Paint Equipment
  8. Nanocoatings
  9. 3D Color Visualization
  10. Fast-Drying Paints

Innovation Map outlines the Top Paint Industry Trends & 20 Promising Startups

For this in-depth research on the Top Paint Industry Trends and startups, we analyzed a sample of 1592 global startups & scaleups. This data-driven research provides innovation intelligence that helps you improve strategic decision-making by giving you an overview of emerging technologies in the paint industry. In the Paint Innovation Map below, you get a comprehensive overview of the innovation trends & startups that impact your company.

These insights are derived by working with our Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 3 790 000+ startups & scaleups globally. As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant technologies and industry trends quickly & exhaustively.

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Tree Map reveals the Impact of the Top New Trends in the Paint Industry

Based on the Paint Industry Innovation Map, the TreeMap below illustrates the impact of the Top 10 Paint Industry Trends. Startups and scaleups are developing technologies and solutions to improve the customer experience and safety in painting applications. One of the major trends in the paint industry is the use of antibacterial and antimicrobial paints that prevent the growth of bacteria and fungi on surfaces.

Aerospace and automotive paints are gaining popularity as they offer better surface performance and durability at high speed. Also, natural ingredients, VOC-free additives, and nano coatings provide a healthier alternative to traditional paints and offer protection to the family and environment. Additionally, active paints such as self-healing or self-cleaning paints, advanced tools, and glow-in-the-dark paints offer higher aesthetics and functionality to the coated surfaces.

Top 10 Paint Industry Trends in 2024

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Global Startup Heat Map covers 1592 Paint Startups & Companies

The Global Startup Heat Map below highlights the global distribution of the 1500+ exemplary startups & scaleups that we analyzed for this research. Created through the StartUs Insights Discovery Platform, the Heat Map reveals high startup activity in the US and India, followed by Europe.

Below, you get to meet 20 out of these 1500+ promising startups & scaleups as well as the solutions they develop. These paint startups are hand-picked based on criteria such as founding year, location, funding raised & more. Depending on your specific needs, your top picks might look entirely different.

Top 10 Paint Industry Trends in 2024

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Interested to explore all 1500+ paint industry startups & scaleups?


Top 10 Paint Industry Trends in 2024

1. Anti-bacterial Paint

The paint industry sees significant innovations like anti-bacterial paints, which are playing a vital role in enhancing the quality of living spaces. These paints are formulated with antimicrobial additives that inhibit the growth of bacteria and fungi on painted surfaces, contributing to a healthier and more hygienic environment. In today’s health-conscious world, the demand for such paints is growing due to their potential to reduce the spread of harmful microbes.

Antibacterial paints offer benefits like improved indoor air quality, reduced infection risk, and enhanced painted surface longevity. These paints find applications in healthcare facilities, homes, and public spaces, where cleanliness and hygiene are paramount. As awareness about health and hygiene continues to rise, the adoption of anti-bacterial paints is set to have a positive impact on the industry, making it the top paint industry trend in the near future.

Antiviral Protection offers Surface Protection Solutions

Spanish startup Antiviral Protection provides technologies that protect surfaces constantly against harmful microorganisms such as viruses, bacteria, and fungi. Its Virucide-P is an elastic paint composed of acrylic copolymers based on water that prevents algae growth. This solvent-free paint offers odorless application, stain-free ecological protection, and low emissions.

The startup also provides Virucide-CO, a transparent coating solution that emits metallic ions toward the surface and offers continuous protection against microbial deterioration and algae growth. Antiviral Protection’s paints and coatings are applicable both indoors and outdoors and offer long-term protection against pollutants.

Alora develops Easy-to-Clean Anti-Bacterial Paints

Alora is a startup from Singapore that manufactures easy-cleaning and eco-friendly paints for residential and commercial applications. It uses a no-odor and near-zero-VOC formula to prevent harmful chemicals and smells in the home and offer a safe environment for living.

The startup’s anti-mold technology lowers mold development on painted surfaces and anti-viral protection keeps indoor spaces clean. Alora offers anti-bacterial primers, paints, and paint kits that are healthier for families and the environment.

2. Aerospace Paint

In the paint industry, aerospace paints hold a critical role in ensuring the performance and longevity of aircraft. Aerospace coatings are meticulously formulated to meet the stringent requirements of the aviation sector. These coatings not only provide an appealing exterior appearance but also offer essential protective functions. Companies are manufacturing coatings equipped with nano-scale additives and specialized polymers to resist wear and tear, corrosion, and extreme temperatures.

Aerospace paints are designed to provide corrosion resistance, prevent wear and tear, and minimize drag resistance, ultimately contributing to the overall aircraft efficiency and safety. The unique demands of the aerospace industry necessitate coatings that adhere reliably to various substrates, resist UV radiation, and maintain their properties over extended periods.

Flora Surfaces makes Sustainable Surface Solutions

US-based startup Flora Surfaces develops and manufactures high-performance sustainable materials for paints in the aerospace and automotive industries. It produces biobased polymer resins from surplus natural oils and converts them to biodegradable films and coatings for corrosion protection and restoration of objects.

The startup offers FLYCO, a single-component, solvent-based aerospace paint solution that dries in ambient conditions and creates high surface energy for top coats. The paints use proprietary hybrid polyurethane resin that hardens through internal crosslinking and eliminates the need for toxic chemicals. Flora Surfaces’ solutions enhance dirt resistance and reduce drag resistance on the aircraft surface.

Henan Holywell manufactures Hollow Glass Microspheres

Chinese startup Henan Holywell manufactures hollow glass microspheres (HGMs) for aerospace vehicle painting. It utilizes hollow, spherical, powdered, ultralight, and inorganic materials that reduce part weight, lower costs, and enhance product properties.

It provides HGM-HL, HGM-HK, and HGM-HS paint and coating series for longer surface survivability under harsh conditions. These paints offer lower thermal conductivity, higher compressive strength resistance, and high-temperature resistance that is suitable for aerospace applications. Henan Holywell caters to aircraft manufacturers and service providers, oil & gas, and automotive industries.

3. Natural Paint Ingredients

Natural ingredients play a significant role in the paint industry as a response to growing environmental concerns and the demand for sustainable solutions. Paints are traditionally composed of chemicals, solvents, and pigments. However, the incorporation of natural ingredients has gained momentum due to their eco-friendly properties. These ingredients include plant extracts, minerals, and other biodegradable components that substitute or complement synthetic materials.

This paint industry trend reduces the environmental impact of paint production and application. Additionally, some natural ingredients contribute unique textures and colors to the paint, expanding the creative possibilities for designers and consumers. While the integration of natural ingredients presents challenges in terms of consistency and durability, it showcases the industry’s commitment to more sustainable and health-conscious paint options.

Prespaglia provides Straw-based Construction Materials

Italian startup Prespaglia uses straw recovered from wheat waste to offer sustainable construction materials that feature thermal and acoustic insulation characteristics. The startup manufactures building materials such as bricks, thermal coats, thickening glue, and natural paints.

These natural paints offer low emissions, sound-absorbing properties, and better thermal insulation in both cold and hot weather. Prespaglia provides green building materials and solutions for interior and exterior applications to both residential as well as commercial.

neogrun manufactures Organic Finger Paints

German startup neogrun manufactures organic finger paints, modeling clay, and DIY organic painting kits for children. It leverages natural and sustainable ingredients from plants and renewable resources to develop non-toxic paints for kids and enable a safe art environment.

The solution eliminates the use of parabens, azo dyes, petrochemicals, and other allergens such as milk, nuts, fish, soy. and eggs. This keeps the paints safe for all children, making it a sustainable choice for parents. neogrun caters to both retailers and wholesalers by providing organic paint solutions to keep children and the environment safe.

4. Self-Healing Paint

Self-healing paints introduce a transformative mechanism that enables the restoration of paint surfaces to their original state. These innovative coatings contain microcapsules that release restorative agents when the paint is damaged or scratched, effectively healing the surface and minimizing the appearance of imperfections.

For example, in the automotive industry, self-healing car paints are becoming popular for their ability to recover from minor scratches and abrasions, reducing the need for frequent repainting. In the aerospace and industrial sectors, these paints contribute to enhanced durability and protection against wear and tear. Self-healing paints extend the lifespan of coatings, enhance aesthetics, and offer cost-effective solutions for maintaining surfaces in challenging environments.

Revivify offers Self-Repairing Paints for Surface Protection

Canadian startup Revivify manufactures self-healing paint and coating solutions to protect surfaces. It uses nanotechnology to develop coatings and paints to offer heat-activated applications on multiple surfaces.

The heat-activated coating uses a blend of organic and inorganic materials to offer high-temperature resistance in aerospace applications. Also, it offers salt corrosion resistance in maritime vessels and acid and alkali resistance in semiconductors. Revivify provides performance painting and coating solutions to automotive, aerospace, and maritime industries.

Coat-it provides Surface Treatment Solutions

Polish startup Coat-it offers solutions for surface treatments and protection in the automotive, transportation, energy, and construction industries. It offers paint and coatings with mechanical and anticorrosion feature enhancements such as self-healing, self-cleaning, antifouling, and superhydrophobic properties.

The startup also provides nano-additives for multiple plating applications to improve surface properties and enable protection against corrosion and other environmental factors. Coat-it caters to building and construction, furniture and lighting, and lifestyle industries by providing surface functionalization solutions.

5. VOC-Free Compounds

VOC-free compounds have emerged as a significant trend in the paint industry, addressing environmental and health concerns associated with volatile organic compounds. VOCs are chemicals emitted by conventional paints that contribute to air pollution and have adverse health effects. VOC-free paints, also known as low-VOC or no-VOC paints, contain minimal or no VOC content, making them safer for both the environment and human health.

These compounds play a vital role in promoting sustainable and eco-friendly practices within the industry. By reducing VOC emissions, they improve indoor air quality, minimize respiratory issues, and contribute to better overall well-being. Additionally, VOC-free paints align with stringent environmental regulations and are preferred choices for environmentally conscious consumers and businesses.

Palette offers Indoor Air Purification Paints

Palette is a startup from the Netherlands that develops and manufactures eco-friendly paints for healthy indoors. It provides VOC-free, environmentally friendly paints that offer anti-bacterial, odorless, and pollutant-free applications for improving indoor air quality.

The startup utilizes a water-based solution along with eco-friendly chemicals such as titanium dioxide, castor oil, and silica to manufacture A+ grade paints. Palette offers safer painting solutions ideal for indoor applications that provide improved air quality and a pollutant-free environment.

Cover Story develops Plastic-Free Paints

Finnish startup Cover Story produces plastic-free, sustainable paints for interior and exterior applications. It uses organic paint binders based on renewable plant oil that eliminates the use of synthetic plastic-based ingredients as binders. This enables a VOC-free and odorless experience and a water-based solution with natural pigments.

The startup designs built-to-last paints and uses wind turbines for the manufacturing process to enable sustainability and recycling. Cover Story provides breathable and emission-free painting solutions for both indoor and outdoor residences and commercial properties.




6. Glow-In-The-Dark Paints

Glow-in-the-dark paints have carved out a unique role in the paint industry, driving both artistic and functional applications. Comprising phosphorescent pigments, these paints emit light after exposure to a light source. Their utility extends from decorative elements in the realm of art and design to safety-enhancing features in various industries.

In sectors such as emergency signage, aerospace, automotive, and interior decor, the luminous properties of these paints offer enhanced visibility during low-light conditions. While traditional glow-in-the-dark materials utilize radioactive compounds, modern versions employ safer and more environmentally friendly alternatives.

SplashKits provides Neon Painting Kits

US-based startup SplashKits makes painting kids for children of all ages to improve their creativity, imagination, and self-expression. The startup offers interactive kits such as neon and glow-in-the-dark paints for art and painting parties.

The kit offers a mini UV keychain that enables children to light up the paints in the dark, enabling a novel painting experience. It provides glow-in-the-dark painting series such as Glowing Jelly, Pop Dog, and Glowing Pop Art.

PM Colours offers Reactive Paint Solutions

PM Colours is a startup from the Czech Republic that provides painting solutions that react to environmental conditions such as sun, reflection, dark, and temperature. It offers paint series, such as Chameleon, which changes with motion, neon which shines in the sun, phosphorus paints that glow in the dark, and thermo which changes with temperature.

The startup offers paints and renovation sets to maintain the paints for longer periods of time. PM Colours provides painting solutions to the automotive industry and enables owners to showcase their art and uniqueness on their cars.

7. Advanced Paint Equipment

Advanced paint equipment plays a pivotal role in the modern paint industry, fostering innovation and efficiency. These advancements span various stages of the production process, from the formulation of paint components to precise mixing, blending, and application techniques.

Cutting-edge equipment ensures optimal dispersion of pigments, uniform consistency, reduced waste, and improved quality control. Additionally, it addresses environmental concerns by enabling the formulation of eco-friendly paints. This emerging paint industry trend not only streamlines manufacturing operations but also facilitates the creation of paints that align with sustainable practices.

ROICO Solutions develops Easy-To-Use Painting Tools

ROICO Solutions is a startup from Denmark that manufactures painting tools that offer easy-to-use indoor and outdoor applications. It provides collaborative robot solutions in construction to increase the productivity, efficiency, safety, and sustainability of painters and professionals.

Bobby is the startup’s cobot that enables wall and ceiling paintings efficiently and takes over tedious and demanding painting tasks. The startup’s solution is easy to set up and connects to a mobile application to place the cobot near the wall and prepare the paint. ROICO Solutions allows painters to carry out painting tasks faster and improve productivity in tedious and demanding painting tasks

Dexter Robotics provides Surface Painting Robots

UAE-based startup Dexter Robotics offers solutions to improve glass/facade cleaning and wall paintings in tall buildings. It develops and manufactures robots capable of walking and clinging to structural surfaces for construction and maintenance needs.

The startup offers Cling Climbing and Cling Heavy Duty, surface-attaching robots with a strong holding force based on symmetric parallel kinematics. This enables high stiffness, high accuracy, and the capability to handle large loads of painting applications.

The robot is also programmable and portable to carry out custom paint jobs efficiently at heights. Dexter Robotics allows maintenance and construction industry professionals to perform dangerous tasks and jobs with ease and precision.

8. Nanocoatings

Nanotechnology enables the integration of nanoparticles into paint formulations, resulting in enhanced performance and functionality. These nanoparticles bring advantages such as improved UV light absorption, hardness, and even antimicrobial properties. The role of nanocoatings in the industry extends to various applications, from automotive paints to corrosion prevention and dust-repellent coatings.

Researchers and manufacturers are exploring the potential of nanoparticles to create innovative solutions that address challenges in the paint sector. As technology advances, nanocoatings will continue to gain traction as a top paint industry trend by providing tailored functionalities that enhance durability, protection, and sustainability.

SolOr manufactures Coatings for Photovoltaic Systems

Israeli startup SolOr makes coatings for photovoltaics and building integrated photovoltaics. It utilizes colloidal quantum dots, semiconductor nanoparticles that are synthesized in the liquid phase, to manufacture coatings and paints.

These nano-paints offer customized optical properties by varying the composition and synthesis conditions. The coating allows the PV cells to enable the electrical charge to flow within the material and improve the electro-optical properties of the semiconductors. SolOr caters to smart buildings and the solar industry by providing paint solutions that capture energy from the sun to generate electricity.

Fluoink Nanotechnologies provides Antibacterial Surface Protection

Fluoink Nanotechnologies is a startup from Tunisia that provides antibacterial surface protection solutions based on nanotechnology. It uses antibacterial technology to manufacture paints and coatings to provide durable protection against bacterial growth.

The startup’s technology allows paints to kill numerous types of bacteria and offers a stable, always-on application that eliminates re-application of the coating. Fluoink Nanotechnologies’ paints find applications in private and public places such as hospitals, public transport, and agri-food industries.

9. 3D Color Visualization

In the era of digitalization, the paint industry is embracing innovative tools to enhance customer experiences and decision-making processes. One of these advancements is the integration of 3D color visualizers, which have significantly transformed the way consumers interact with paints and coatings.

These visualizers allow customers to virtually apply different colors and finishes to their living spaces, enabling them to visualize the final look before making a purchase. By providing an interactive and immersive platform, 3D color visualizers allow businesses to enhance customer experience and streamline product selection. This also allows businesses to use the visualizers for training and education for paint application techniques.

moblo offers 3D Interior Design Solutions

French startup moblo provides applications for designing interiors and furniture in 3D using augmented reality. It enables designing a 2D plan in a 3D model by deploying an intuitive interface and ready-to-use elements.

The solution also enables customizing the application material and paint to visualize the results prior to real-world application. The startup’s app places the designed furniture and selected paint inside the room and makes further customizations. moblo enables interior and exterior designers, as well as customers, to choose custom designs, improve customer satisfaction, and reduce the costs of rework.

Decofy develops Generative AI Visualization Solutions

UK-based startup Decofy offers mobile AI platforms to enable customers to decorate and personalize their interiors. It utilizes generative AI to offer DIY solutions for customers to design and shop for interior designing products such as furniture, paints, and accessories.

The AI visualization tool enables customers to preview the products in their spaces using smart video technology. Using this technology, users calculate the space and amount of material needed to complete painting tasks. Decofy caters to end users as well as painting industry professionals by providing a smart sales channel to deliver digital paint solutions.

10. Fast-Drying Paints

Fast-drying paints are formulated with rapid-drying agents and advanced technology to significantly reduce the time required for paint to dry and cure on surfaces. They enable faster completion and reduce downtime for projects of all types.

Moreover, fast-drying paints contribute to energy savings as they decrease the need for extended ventilation and heating periods. The paints are formulated in different variations including water-based and oil-based options, each with its own advantages and use cases. Fast-drying paints are commonly used for interior and exterior projects and are ideal for painting walls, furniture, and metal surfaces.

Aura Polymer provides Construction Chemicals for Dynamic Climate

Australian startup Aura Polymer manufactures and distributes construction chemicals, industrial coatings, and architectural paints relevant to regional climatic situations. It offers faster drying waterproofing solutions for floorings, exterior, and interior applications.

The startup manufactures water-based architectural and decorative paints that provide faster drying capabilities in multiple applications. Aura Polymer caters to big construction projects, near-shore infrastructures, and structures in climatic unfavorable conditions by providing a protective coating and surface treatment solutions.

Hanford & Green makes Performance Paints

UK-based startup Hanford & Green provides performance paint manufacturing, as well as building and commercial decorating solutions to property owners, managers, architects, and interior designers. It offers water-based low-VOC paints using biomaster technology to provide environment-friendly and antimicrobial applications and enables easy cleaning and faster drying.

It offers an odorless multi-surface application with improved opacity that requires fewer paint coats and saves on costs. Hanford & Green provides paint and coating solutions to healthcare, education, student living, residence, and commercial spaces.

Discover all Paint Industry Trends, Technologies & Startups

The paint industry trends highlighted here focus on enhancing the customer experience and providing a healthier lifestyle both indoors and outdoors. Additionally, 3D visualization plays a pivotal role, with various tools and technologies being employed to streamline processes and optimize production. The innovations collectively point to a future where paints not only offer enhanced performance but are also functional and contribute to a more sustainable and eco-friendly world.

These new innovations in the paint industry and startups outlined in this report only scratch the surface of trends that we identified during our data-driven innovation & startup scouting process. Identifying new opportunities & emerging technologies to implement into your business goes a long way in gaining a competitive advantage.


Interested to explore all 1500+ paint startups?

Looking for paint industry startups & technologies?

Interested to explore all paint industry trends & technologies?

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May 20, 2024

Designer Werner Aisslinger has renovated a lakeside hotel in Germany’s Sauerland region, adding hydroponics and locally sourced materials including wood and terrazzo to craft interiors informed by the surrounding nature.

Hotel Seegarten is owned and operated by TV chef Olaf Baumeister, who took over the traditional inn from his parents in 1992 and has overseen its transformation into modern boutique accommodation.

Seating space within Hotel Seegarten in Germany
Werner Aisslinger has renovated a boutique hotel in the Sauerland

Werner Aisslinger’s studio was influenced by the hotel’s location overlooking the Sorpesee lake when developing its “nature-loving” concept for the guest rooms and public areas.

This includes Baumeister’s Seegarten restaurant, where hydroponic shelves are used to grow ingredients for the kitchen.

Renovated bedroom interior in hotel by Studio Aisslinger Renovated bedroom interior in hotel by Studio Aisslinger
Terrazzo and wood feature throughout the interior

“The overall atmosphere is friendly and close to nature, as all materials are processed in their purest form and can be felt,” said the design team, adding that further inspiration came from Baumeister’s passion for using local produce in his cooking.

The studio described the hotel’s setting as an “oasis in the Sauerland”, which informed a design that is casual, modern and focused on promoting wellbeing.

The two main materials used throughout the scheme are terrazzo and wood, which are intended to evoke the pebble beaches of the nearby lake and the trees of the surrounding forest.

Bathroom interior at boutique hotel by Studio AisslingerBathroom interior at boutique hotel by Studio Aisslinger
Stones from a nearby quarry were incorporated into the grey terrazzo

Other elements such as curtains, carpets, plants and rattan screens were chosen to complement these two cornerstone materials, as well as adding different tactile surfaces to the interior.

Stones from a nearby quarry were incorporated into the grey terrazzo, which was processed by a local firm and is used throughout the bathrooms.

As well as referencing the natural surroundings, the use of local materials and regional manufacturers helps to minimise the project’s carbon footprint by reducing shipping requirements.

The bedrooms feature bespoke shelves housing planters filled with herbs, along with equipment that guests can use to brew their own tea.

In the bathrooms, Studio Aisslinger commissioned custom-made towel rails shaped like swimming pool ladders that attach to the bathtubs.

Traditional wood panelling features in the Seegarten restaurant, providing a contrast with the metal hydroponic troughs and their bright LED grow lights.

Seating area in guest room of hotel by Studio Aisslinger Seating area in guest room of hotel by Studio Aisslinger
Furniture designs by Aisslinger include the Wood Bikini chair

The hotel’s wellness area features flat and curved rattan screens that are suspended from the ceiling and can be adjusted in height to provide privacy if required.

Furniture created by Aisslinger for various design brands is used throughout the hotel, including the Geometrics pouf for Cappellini and the Wood Bikini chair for Moroso.

The public areas also feature the solid oak Cep tables, the geometric Urban Jungle rugs and the Addit sofas designed for German furnituremaker Rolf Benz in collaboration with Studio Aisslinger’s design director Tina Bunyaprasit.

Hotel Seegarten by Studio AisslingerHotel Seegarten by Studio Aisslinger
Curved rattan screens and sheer curtains feature in the hotel’s wellness area

Aisslinger founded his studio in Berlin in 1993, adding a Singapore office in 2008.

The studio’s previous projects include the transformation of a famous Berlin squat into a photography museum and the design of a futuristic exhibition exploring topics from urban farming to robotics.

The photography is by Nicoló Lanfranchi for Studio Aisslinger.

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May 20, 2024

The president of the Technical Chamber of Greece (TEE) is defending the new building code that notably allows for higher, bigger buildings under certain circumstances.

In an interview with Kathimerini, TEE’s Giorgos Stasinos says that there is a need for newer, more environmentally friendly buildings and proposes that planning offices that issue building permits be administered by the Environment Ministry and not by municipalities.

“Do we need safe, green buildings or just old buildings?” Stasinos says. Old buildings, he says, consume vastly more energy and are less protected from the frequent earthquakes that hit the country.

Stasinos notes that mayors and other local officials leading the opposition to taller buildings are doing so solely for populist reasons and that, if their views prevailed, we would end up with many smaller homes that only the very rich could afford.

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May 20, 2024

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Yolanda van Heezik, University of Otago; Christopher K. Woolley, Te Herenga Waka — Victoria University of Wellington; Jacqueline Theis, University of Otago, and Maibritt Pedersen Zari, Te Herenga Waka — Victoria University of Wellington

Cities across Aotearoa New Zealand are trying to solve a housing crisis, with increasing residential density a key solution. But not everyone is happy about the resulting loss of natural habitats and biodiversity.

Some homeowners in Dunedin, for example, are vehemently opposed to potential higher-density development in their area. They fear the loss of nature and increased use of concrete and other non-permeable surfaces it might entail.

One developer acknowledged the “juggling act” councils can face when trying to balance the need for more homes with preserving natural environments.

The issue isn’t going away, given the national shortage of affordable housing and the growing emphasis on increased density under the National Policy Statement on Housing and Urban Development.

However, we argue that incorporating nature within built environments is not just possible, it’s essential.

Density with biodiversity

Urban nature helps buffer the devastating impacts of increasingly frequent and serious climate-related events in cities, such as flooding and heat waves.

By embracing nature-based solutions, we can lessen the impact of these events while enjoying biodiverse surroundings (which are also beneficial to human wellbeing).

Initiatives in other countries can be a guide. Melbourne, for example, has a goal of planting 3,000 trees a year to achieve a 40% tree canopy cover by 2040. This is to combat increasing temperatures and improve biodiversity.

Toronto has policies to address air quality, the urban “heat island” effect, and stormwater management. The most significant is a green-roof bylaw requiring all high-density developments to have 20-60% of their roof area vegetated.

Unfortunately, New Zealand has not been good at creating biodiverse residential developments. Higher density often results in less green space and more hard surfaces.

medium density housing with lots of hard surfaces and little vegetation
Hard facts: medium-density often means a loss of permeable areas, including green spaces. Getty Images

Urban nature has value

Our research group, Aotearoa BiodiverCity (part of the publicly-funded People, Cities, Nature research programme) explores how to achieve more biodiverse cities through better and more strategically designed medium-density development.

As part of this ongoing and yet-to-be published work, we have examined 25 developments of different sizes across four New Zealand cities. This revealed considerable variation in how well developers had integrated biodiversity. The majority were glaringly deficient in healthy, ecologically meaningful vegetation.

Our analysis revealed that shifts to medium-density often mean a loss of nearly two-thirds of the original permeable area, including green spaces vital for stormwater management and biodiversity.

We’ve discovered numerous barriers and challenges to achieving nature-rich cities. Fundamental is a lack of national policy and regional strategies that specifically consider biodiversity in residential development.

Instead, the focus is on protecting significant indigenous habitats, reflecting an apparent assumption that biodiversity in residential areas has no value. In fact, it has enormous potential to contribute to city-wide biodiversity, and is vital to human wellbeing and climate change adaptation.

Set targets and measure outcomes

The lack of guidelines also creates large differences between council standards for developments. How much space is left for planting, for example, is dictated by the maximum building coverage on a site. This can range from 35% in Upper Hutt to as high as 50-60% in Lower Hutt, Wellington and Dunedin.

When district plans and residential design guidelines do call for maintaining or increasing vegetation, there are no specific biodiversity goals or targets. Nor are there plans to measure and monitor biodiversity during or after construction.

Professionals working on urban built environments reveal a tangle of barriers to implementing greening strategies. Cost is a big one, with developers perceiving a safer return on investment from prioritising dwellings or car parking, despite many people being willing to pay more for homes in greener neighbourhoods.

Design guidelines, including landscaping specifications, are often subject to developer discretion. This can mean they adhere to few environmental mitigation measures, and potentially neglect the natural environment.

More broadly, New Zealand has few precedents for incorporating green elements in denser developments. Solutions such as vegetated roofs and water-sensitive urban design are seen as experimental and risky rather than mainstream.

Strengthening council district plans to include requirements for preserving and enhancing urban green spaces should be a priority. This would include clear and attainable biodiversity targets, with quantifiable outcomes.

Aerial view of rooftop vegetation
Rooftop vegetation is one solution to balancing nature with residential development. Getty Images

A new tool to score developments

Our team is developing the New Zealand Biodiversity Factor (NZBF), an assessment tool tailored for residential neighbourhoods. Once available, it will offer clear guidance on integrating nature into new developments, and provide performance scores and practical improvement suggestions.

Using urban design principles sensitive to biodiversity, the NZBF will score developments on a variety of features: extent of permeable area, vegetation quality in public and private spaces, and street layout.

Driveways and roads are the “monsters” eating up valuable permeable space. Prioritising good public and other transport options over car parking outside every home helps create a more biodiverse living environment.

Loss of permeable space can be mitigated at the planning stage by exploring housing layouts, building higher, and fostering greener urban landscapes.

Councils have many things to consider beyond biodiversity, of course, as well as limited financial resources for maintaining natural areas. This could be offset by enabling residents to manage their own neighbourhood green spaces, as has been successfully implemented overseas.

But attaching biodiversity targets to residential development will be a necessary first step. As urban populations grow, we’ll have to adapt to higher-density living. That does not mean we have to miss out on nearby nature.The Conversation

Yolanda van Heezik, Professor of Ecology, University of Otago; Christopher K. Woolley, Post-doctoral Researcher in Ecology, Te Herenga Waka — Victoria University of Wellington; Jacqueline Theis, PhD Candidate (Ecology), University of Otago, and Maibritt Pedersen Zari, Senior Lecturer in Sustainable Architecture, Te Herenga Waka — Victoria University of Wellington

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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May 20, 2024

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