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Asian Paints is a leading paint and coatings company based in India that has established itself as a household name in the construction and home decor industry. In this article, we discuss the top Asian Paints Competitors and Alternatives.

Founded in 1942, the company has grown steadily over the years and has become one of the largest paint manufacturers in Asia. Asian Paints offers a wide range of decorative and industrial paints, as well as related products, catering to the needs of both residential and commercial customers.

Renowned for its innovative and high-quality products, Asian Paints has transformed the paint industry with its diverse range of colorful, textured, and finished products, enabling customers to customize their spaces creatively. The company emphasizes sustainability by offering eco-friendly paints low in volatile organic compounds (VOCs), making them healthier and environmentally friendly. The brand, recognized for its durability and aesthetic appeal, has built a strong distribution network and customer-centric ethos, earning admiration for its dedication to transforming spaces into inspiring environments.

• Product Type: Paints, coatings, products related to home decor, bath fittings
• Industry: Manufacturing
• Founded Date: February 1, 1942
• Founders: Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, Arvind Vakil
• Headquarters: Mumbai, Maharashtra, India
• Area Served: Worldwide
• Current CEO: Amit Syngle

The top Asian Paints competitors are

1. Berger Paints India

• Product Type: Paints
• Industry: Paints and Coatings
• Founded Date: 1923
• Founders: Lewis Berger
• Headquarters: Kolkata, India
• Area Served: India and Nepal
• Current CEO: Abhijit Roy

Berger Paints India is India’s second-largest decorative paint company, with a commendable market share and presence in India and across Asia. Its rich history traces back to 1923, symbolizing trust, reliability, and innovation. Berger’s eco-friendly, customer-centric approach distinguishes it from other competitors. It offers an exhaustive range of products addressing every painting need, including interior, exterior, metal, and wood.

2. Kansai Nerolac Paints

• Product Type: Paints
• Industry: Paints and Coatings
• Founded Date: 1920
• Founders: Katsujiro Iwai
• Headquarters: Mumbai, India
• Area Served: India and Nepal
• Current CEO: H. M. Bharuka

Kansai Nerolac Paints is a stalwart in the industrial segment, dominating market shares in automotive and powder coating paints in India. With Japanese roots, it’s renowned for advanced technology products, mainly catering to industrial clients with high-quality, durable coatings. Their product portfolio embraces decorative and performance coating, underlining innovation.

3. Akzo Nobel India (AkzoNobel)

• Product Type: Paints and Coatings
• Industry: Chemicals
• Founded Date: 1911
• Founders: Bofors
• Headquarters: Mumbai, India
• Area Served: India
• Current CEO: Rajiv Rajgopal

Akzo Nobel India (AkzoNobel) is a Dutch multinational company dealing with decorative, automotive, and specialty coatings. Akzo Nobel is known for its global footprint and is synonymous with high-quality products and a commitment to sustainable business practices. Their intense focus on research and development facilitates the creation of advanced, eco-friendly solutions.

4. Nippon Paint

• Product Type: Paints and Coatings
• Industry: Chemicals
• Founded Date: 1881
• Founders: Jujiro Moteki
• Headquarters: Osaka, Japan
• Area Served: Worldwide
• Current CEO: Tetsushi Tado

Nippon Paint is a widely acclaimed Japanese paint manufacturing company with robust automotive, industrial, marine, and decorative offerings. Renowned for their cutting-edge paint technology and eco-friendly products, they strive to provide novel, sustainable solutions to their diverse customer base.

5. PPG Industries

• Product Type: Paints and Coatings
• Industry: Chemicals
• Founded Date: 1883
• Founders: Captain John B. Ford and John Pitcairn Jr.
• Headquarters: Pittsburgh, Pennsylvania, United States
• Area Served: Worldwide
• Current CEO: Michael H. McGarry

PPG Industries is an American multinational corporation known globally for its various paints, coatings, and specialty materials. PPG has earned a reputation for its focus on research and innovation, aiming to develop sustainable solutions for the industries and consumers they serve.

6. Sherwin-Williams

• Product Type: Paints and Coatings
• Industry: Chemicals
• Founded Date: 1866
• Founders: Henry Sherwin and Edward Williams
• Headquarters: Cleveland, Ohio, United States
• Area Served: Worldwide
• Current CEO: John G. Morikis

Sherwin-Williams is an international leader based in the United States, known for its comprehensive array of paints, coatings, and related products. With a rich legacy surpassing 150 years, Sherwin-Williams is recognized for its commitment to quality, innovation, and service.

7. Indigo Paints

• Product Type: Decorative paints, emulsions, enamels, wood coatings, distemper, primers, putties, and cement paints.
• Industry: Chemicals
• Founded Date: 2000
• Founders: Hemant Jalan (Managing Director & Chairman)
• Headquarters: Pune, Maharashtra, India
• Area Served: India
• Current CEO: Hemant Jalan

Indigo Paints is a relatively new entrant in the Indian market, famous for its unique product offerings and creative marketing strategies. Their products aggressively challenge the conventional decorative paint segments with innovative, differential products that address specific consumer needs.

8. Sirca Paints India

• Industry: Paints
• Headquarters: Mumbai, Maharashtra, India
• Area Served: India

Sirca Paints India is an Italian-based brand focusing on wood coatings. They have developed a niche in India, emphasizing superior Italian technology and luxury finishes, renowned for their high-quality, durable wood finishes.

9. Shalimar Paints

• Product Type: Decorative paints, industrial coatings, and automotive coatings
• Industry: Paints
• Founded Date: 1902
• Founders: AC Wright and AD Little
• Headquarters: Gurugram, Haryana, India
• Area Served: India
• Current CEO: Minal Srivastava

Shalimar Paints is one of India’s oldest paint companies with over a hundred-year legacy. Renowned for its industrial and interior decorative paint products, Shalimar Paints continues to innovate and refresh its offerings to cater to the modern customer.

10. Jotun Paints India (Jotun)

• Product Type: Decorative paints, protective coatings, and marine coatings
• Industry: Paints
• Founded Date: 1926
• Founders: Odd Gleditsch Sr.
• Headquarters: Sandefjord, Norway
• Area Served: India
• Current CEO: Morten Fon

Jotun Paints India (Jotun) is a renowned Norwegian multinational offering decorative, protective, marine, and powder coatings. With their rich Scandinavian heritage, they have established innovators, consistently evolving their products to meet the demands of harsh climates and unique design needs.

11. Caparol Paints India (Caparol)

• Product Type: Decorative paints and coatings
• Industry: Paints
• Founded Date: 1895
• Founders: Robert Murjahn Sr.
• Headquarters: Ober-Ramstadt, Germany
• Area Served: India

Caparol Paints India (Caparol) is an established German-based paint brand well-recognized in India for offering environmentally friendly, technologically advanced solutions. Covering a wide product range, they provide decorative and distinctive finishes. Caparol’s focus on sustainable production practices and product durability sets it apart.

12. Diamond Paints

• Product Type: Decorative paints, industrial coatings, and automotive coatings
• Industry: Paints
• Founded Date: 1955
• Headquarters: Lahore, Pakistan
• Area Served: Pakistan and Bangladesh

Diamond Paints is the oldest and largest paint manufacturing company in Pakistan. They cater to consumer and industrial needs and offer decorative paints, protective coatings, and auto finishes. Their dedication to quality, reliance on research for product development, and noteworthy customer service make them a strong competitor in their country and the Asian market.

13. Goodlass Nerolac

• Product Type: Decorative paints, industrial coatings, and automotive coatings
• Industry: Paints
• Founded Date: 1920
• Headquarters: Mumbai, Maharashtra, India
• Area Served: India
• Current CEO: H. M. Bharuka

Goodlass Nerolac is one of the leading industrial paint manufacturing companies in India. Known for its stronghold in the automotive paints sector, it’s renowned for its high-quality, durable, and innovative products. Their commitment to eco-friendly practices also earns them significant recognition.

14. BASF Coatings

• Product Type: Automotive coatings, industrial coatings, and decorative paints
• Industry: Chemicals
• Founded Date: 1865
• Founders: Friedrich Engelhorn
• Headquarters: Ludwigshafen, Germany
• Area Served: Worldwide
• Current CEO: Martin Brudermüller

BASF Coatings is a division of German chemical company BASF, specializing in developing and selling coatings for various industries worldwide. Known for their sophisticated technology and durable products, they cater to the automotive, construction, and industrial sectors, providing high-performance coating solutions.

15. RPM International

• Product Type: Industrial coatings, sealants, and specialty chemicals
• Industry: Chemicals
• Founded Date: 1947
• Founders: Frank C. Sullivan
• Headquarters: Medina, Ohio, United States
• Area Served: Worldwide
• Current CEO: Frank C. Sullivan

RPM International is an American multinational company known for its high-performance coating, sealants, and specialty chemical products. Their broad product range, focus on innovation, and continuous efforts towards sustainability equip them for solid competition in the global market.

16. Axalta Coating Systems

• Product Type: Automotive coatings, industrial coatings, and refinish coatings
• Industry: Chemicals
• Founded Date: 1866
• Founders: Herberts family
• Headquarters: Philadelphia, Pennsylvania, United States
• Area Served: Worldwide
• Current CEO: Robert W. Bryant

Axalta Coating Systems is a leading American company specializing in coatings for light and commercial vehicles and industrial and refinish applications. Committed to delivering innovative, colorful, and sustainable waterproofing solutions everywhere, they constantly remain at the forefront of the competition.

17. Benjamin Moore & Co.

• Product Type: Decorative paints
• Industry: Paints
• Founded Date: 1883
• Founders: Benjamin Moore and Robert M. Moore
• Headquarters: Montvale, New Jersey, United States
• Area Served: United States and Canada
• Current CEO: Dan Calkins

Benjamin Moore & Co. is an American paint company known for its superior-quality paints, stains, and finishes. Their dedication to innovation is evident in their unique product ranges, and their commitment to endurance and consistency has earned this brand a loyal following.

18. Sika AG

• Product Type: Construction chemicals, industrial adhesives, and sealants
• Industry: Chemicals
• Founded Date: 1910
• Founders: Kaspar Winkler
• Headquarters: Baar, Switzerland
• Area Served: Worldwide
• Current CEO: Paul Schuler

Sika AG is a Swiss multinational company specializing in chemical products and systems for construction and industry. Their comprehensive product lines include sealing, bonding, damping, reinforcing, and protecting solutions. Known for their focus on durability and reliance on research and development, they’ve managed to maintain a dominating presence.

19. Hempel Group

• Product Type: Protective coatings and decorative paints
• Industry: Paints
• Founded Date: 1915
• Founders: Jørgen Christian Hempel
• Headquarters: Lyngby, Denmark
• Area Served: Worldwide
• Current CEO: Lars Petersson

Hempel Group is a worldwide company specializing in Denmark coatings and paints. Their expertise in the largest paint company ranges from protective to decorative paints, serving various industries such as marine, container, yacht, cosmetic, and infrastructure. Their reputation for quality and reliability stems from over a century of industry experience.

20. Masco Corporation

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1929
• Founders: Alex Manoogian
• Headquarters: Livonia, Michigan, United States
• Area Served: Worldwide
• Current CEO: Keith Allman

Masco Corporation is an American company known for its home improvement and construction products. Their paints and coating business is significant in the decorative architecture space. Committed to delivering quality, their variety of colors and finishes caters to diverse consumer requirements.

21. Valspar Corporation

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1806
• Founders: Samuel Tuck and Augustus Smith
• Headquarters: Minneapolis, Minnesota, United States
• Area Served: Worldwide
• Current CEO: Gary Hendrickson

Valspar Corporation is a US-based company known for producing paint and coatings. The brand delivers high-quality performance product solutions for industrial, wood coatings, packaging, and coil. Their strong commitment to innovation and sustainable practices set them apart from others.

22. Tikkurila

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1862
• Founders: Anders Wilhelm Renvall
• Headquarters: Vantaa, Finland
• Area Served: Europe, Asia
• Current CEO: Elisa Markula

Tikkurila is a Finnish company that produces decorative paints and coatings for industrial applications. Famed for their sustainable solutions, Tikkurila’s products are designed to provide optimal performance while preserving the environment.

23. Beckers Group

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1865
• Founders: Carl Wilhelm Becker
• Headquarters: Berlin, Germany
• Area Served: Worldwide
• Current CEO: Boris Gorella

Beckers Group is a Swedish MNC specializing in coatings with a wide-ranging product portfolio for consumers and industrial applications. Beckers Group stands out for its innovative, eco-friendly solutions and consistent efforts towards sustainability initiatives.

24. Kwality Paints

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1993
• Headquarters: Mumbai, India
• Area Served: India

Kwality Paints is a rising Indian company producing decorative, industrial, and automotive paints. Known for its cost-effective and high-quality product range, Kwality prioritizes customer satisfaction and environmental concerns.

25. Majestic Paints

• Product Type: Paints and coatings
• Industry: Manufacturing
• Headquarters: Lahore, Pakistan
• Area Served: Pakistan

Majestic Paints is popular in India for its broad selection of decorative paints. With a strong focus on producing vibrant, durable colors, Majestic Paints has established itself as a reputable brand appealing to residential and commercial customers.

26. Paints & Coatings India

• Product Type: Paints and coatings
• Industry: Manufacturing

Paints & Coatings India is a homegrown brand specializing in paints and coatings suitable for different surfaces and applications. Known for their customer-centric approach, they continue offering durable, high-quality, affordable solutions catering to individual and industrial needs.

27. Pragati Paints

• Product Type: Paints and coatings
• Industry: Manufacturing
• Headquarters: Mumbai, India
• Area Served: India

Pragati Paints is an Indian-based company that manufactures a variety of decorative, industrial, and automotive paint brands. Keeping the customer at the center, they focus on quality, affordability, and an extensive product range, offering compelling solutions for every paint requirement.

28. Sterling Paints

• Product Type: Paints and coatings
• Industry: Manufacturing
• Headquarters: Mumbai, India
• Area Served: India

Sterling Paints is an Indian paint manufacturer specializing in decorative and industrial paints. Their dedication to delivering a high-quality product line and personalized customer service make them competitive.

29. Kansai Paints India

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1918
• Founders: Katsujiro Iwai
• Headquarters: Mumbai, India
• Area Served: India
• Current CEO: Hiroshi Ishino

Kansai Paints India is a significant brand in India, tied to the Japanese entity Kansai Paint Co., known for its innovative, tech-driven range of decorative and automotive paints. They focus on delivering superior product quality and maintaining customer rapport.

30. Dulux Paints

• Product Type: Paints and coatings
• Industry: Manufacturing
• Founded Date: 1931
• Headquarters: Mumbai, India
• Area Served: India
• Current CEO: Vinay Jain

Dulux Paints is a globally renowned brand that is also part of AkzoNobel. Known for its premium quality decorative paints and coatings, Dulux emphasizes color innovation, durability, and environmental responsibility.

These were all the competitors of Asian Paints. If you know any other competitors, please do write in the comments below.

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